![]() ![]() In the words of our customer, The Coca-Cola Company’s Group Director - Category Advisory Services: “We are so close to pulling off a major, disruptive innovation in the category management industry". Propel is the world’s first AI category management application. We generate AI-driven recommendations: right product(s) at the right amount at the right store (specific store) Using AI/ML (artificial intelligence/machine learning), Operations Research (OR) and design thinking, we are able to generate optimised planogram at an individual outlet level. This limits the granularity of what to stock, how much to stock and what to price it wasting stock - their too much supplied or too little (out of stock) not to mention type of assortment. ![]() Yet planogram generation to determine space and assortment is today planned using “clusters” of retail outlets, using location, size or other arbitrary measures. ![]() The relationship between retailers and CPGs is all unpinned by one thing: planogram. In fact, optimal shelf space is a US$984bn1 annual opportunity for suppliers and retailers globally given tight margins, smaller store sizes, increasing competition from online and fast-changing consumers. ![]() The race for optimal retail space is the most challenging problem in the global consumer retail industry. ![]()
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